Tourism business management

Specialisation Modules

The Master Programme offers 15 different specialisation courses grouped into 3 different areas of specialisation. The student must choose 5 different courses. A special mention of the specialisation is made if a minimum of 4 modules are taken in the same area of specialisation. If this requirement is not fulfilled, no specialisation will be mentioned and the title will be a general one. A brief description of the courses offered in each area of the specialisation is set out below, as well as the university offering them. All these courses must be taken in the first semester


Tourism business management

This module will be offered at both the UIB and the EUM-UPF. A brief description of each course is set out below.

Entrepreneurship and new markets

  • Business venturing and entrepreneurship
  • Differentiation, meaning and replicability
  • Entrepreneurship in co-working contexts
  • Business segments and competitive markets
  • Emerging business opportunities in tourism (ecology and adventure, cultural, sports, indigenous, grassroots, etc)
  • Business plan

Environmental auditing in tourism firms

  • General premises of environmental audit
  • Types of environmental audits
  • Impact assessment
  • Preparation of questionnaires to plan an environmental audit in tourism firms
  • Applied examples in tourism

Financial instruments for the tourism industry

  • Models for calculating required returns of investments (Markowitz, CAPM, etc)
  • Financial markets’ efficiency
  • Foreign exchange markets
  • Derivatives for risk management in the tourism industry (futures, options, swaps)

Fundamentals of marketing research

  • Dependence and interdependence analysis. Application to market analysis
  • Regression analysis
  • Data reduction techniques
  • Classification techniques

Revenue Management

  • Revenue management in services. Operational context and strategy
  • Microeconomics foundations of price management and consumer behaviour
  • Statistical distribution in the arrival of tourists
  • Pricing strategies and product optimisation
  • Tools for developing the revenue management system