Elective Module

The Master Programme offers 9 different elective courses this academic year 2015-2016. The student must choose 5 courses from the 9 on offer. A brief description of the courses is set out below, as well as the university offering them. These courses must be taken in the second semester.

Corporate finance for tourism firms (only at the UIB)

  • Investment policy
  • Real options
  • Financial structure
  • Dividends policy
  • Working capital management

CSR in tourism firms (only at the UIB)

  • The firm and the market. The conflict between business and society. Regulations and its limits
  • The concept of corporate social responsibility. Business ethics
  • Public policies and CSR
  • CSR and business profitability: sustainability of competitive advantage
  • Corporate governance
  • Strategic management of human resources
  • Marketing and reputation
  • Socially responsible investments
  • CSR and the sustainability of a tourism destination

Cultural heritage as a boost to tourism (at the UIB and EUM-UPF)

  • Cultural heritage: history, concept and characteristics
  • Assets of Cultural Interest, heritage protection and World Heritage
  • Synergies between cultural heritage and tourism: aunthenticity, interpretation and management
  • Urban planning, landscape and musEUM-UPFs in the promotion of cultural tourism
  • ICT and new technologies for cultural heritage tourism diffusion

E-tourism and CRM (only at the UIB)

  • Internet applications in marketing and communication for tourism industry businesses and institutions
  • Handling information volumes: data mining
  • Customer management and the CRM
  • Social networks and the interaction between business and consumer
  • Publicity and advertising networks


Family businesses in the tourism sector (at the UIB and EUM-UPF)

  • Accurate definition of family business
  • The relevance of family business in the tourism activity
  • The agency relationship and finance of family business
  • The succession process
  • Family business growth and corporate governance
  • Innovation and entrepreneurship in the family business

Human capital and tourism (only at the UIB)

  • Human capital and the tourism system
  • Human capital strategies to improve tourism competitiveness
  • Knowledge management and human capital assessment
  • Case studies of human capital and employment projects in the tourism sector


Innovation in tourism (UIB and EUM-UPF)

  • Knowledge economy and its measuring problems
  • Innovation in services and their indicators
  • Knowledge management in SMEs: the case of tourism
  • Innovation policies within the framework of the OECD and the Science, Technology and Innovation Plan
  • Research, development and innovation (R+D+i) policy applied to tourism
  • Case studies of monitoring and assessing R+D+i in tourism

Project management for tourism firms (at the UIB and the EUM-UPF)

  • Using projects to organise tourism firms
  • Defining the scope of the project
  • Tasks by project in tourism firms
  • Distributing activities over time
  • Assigning teams to tasks
  • Communication with stakeholders
  • Tourism firm project risk
  • Project execution and control

Qualitative analysis techniques (only at the UIB)

  • Information production and analysis from qualitative social methodology
  • Uses and selection of qualitative techniques
  • Content analysis
  • Interviews
  • Focus Groups
  • Qualitative methodology for creativity: Brainstorming, Delphi,…

Renovation plans for mature destinations (at the UIB and EUM-UPF)

  • The problems with mature tourism destinations
  • Urban development plans
  • Integral rejuvenation as a means to recovering the tourism image
  • Case studies