Compulsory Module

The programme includes 6 compulsory courses. The student can choose to take these courses at the UIB or at the EUM-UPF.These modules must be taken in the first semester.

A brief description of each course is set out below.


Advanced management systems for excellence and integration

  • Quality management systems (QMS) and models: concepts, elements and stages
  • Advanced management (Advanced management and excellence principles; Advanced and strategic management; Models of advanced and excellent management)
  • Assessment and management for the sustained success by ISO 9004:2009 (ISO 9004:2009 contents; UNE 66174:2010 contents and assessment; Assesssment and improvement systematization)
  • Excellent management and assessment by EFQM model (EFQM model contents; Assessment by EFQM model; Excellence awards)
  • QMS for excellence and sustained succes in the tourism sector
  • Occupational health and safety systems by OSHAS 18001; Corporate Social Responsability (ISO 26000, SGE21, IQNet SR10)
  • Integrated management systems (regulations, models, continuous improvement, processess management, fundamentals for integration)
  • Management systems integration: common elements, specific elements, integration plan
  • Case study: case of integration of quality, environment, occupational health and safety and social responsability in the tourism sector applying UNE 66177

Business and strategic models in Tourism

  • Strategic Management and the tourism firm
  • Corporate strategy: horizontal and vertical integration, diversification, organisation structure
  • Dynamic competitive strategy and business models
  • Business models and information and communication technologies (ICT)
  • Internationalisation models for the tourism firm
  • Knowledge management in the tourism firm

Environmental management for tourism firms

  • Environmental quality standards
  • Adoption of standards and their effect on firms´ profitability
  • Environmental pro-activity and strategic business positioning
  • Environmental management systems and certification decisions: Economic evaluation of certification
  • Environmental management systems according to ISO 14000 and EMAS
  • Other environmental initiatives: eco-labelling
  • Cases of successful businesses using proactive environmental management in the tourism sector

Quantitative methods for tourism research

  • Tourism data analysis from individual and aggregate perspectives
  • Overview of quantitative methods: descriptive, inferential, data reduction and causality analysis
  • Methods of statistical inference: estimation and hypothesis testing
  • Random sampling: characteristics and typology
  • Comparison of samples and segmentation: analysis of variance (ANOVA)
  • Design and analysis of surveys in tourism research

Territorial tourism planning

  • Tourism spatial planning (national, regional and local) for sustainable tourism
  • Tourism impact in less developed countries. Planning for natural resources protection
  • The governance of the tourism areas
  • Repositioning strategies for mature tourist destinations. Examples from Spanish coastal areas


Tourism economics

  •  Economic analysis of the main market failures in the tourism market
  • Externalities correction and the public sector role in the tourism markets
  • Effects of economic policy on tourism supply
  • Price fixing strategies in the tourism market
  • Economic issues with particular relevance to tourism