AIMS

Fundación Carolina

The objective of the MTMP is to provide advanced knowledge in tourism with special attention being given to training in tourist business management, tourist destinations planning and nautical and cruise ship tourism. The master also allows students to obtain the necessary ECTS to be admitted into doctoral programs. The academic objectives pursued are that students acquire the following specific competences:

  • Learn how to deal with techniques of data collection and analysis and their application in the tourism sector.
  • Learn how to analyze the structure of tourist activities at all levels, taking into account the components of sustainable tourism development, diagnosing needs and opportunities as well as limitations and risks.
  • Know how to design new products, detect new emerging tourist markets or segments and undertake tourism projects starting from the identification of new trends and scenarios, and the dynamics of tourism markets.
  • Learn how to apply the techniques of financial management in tourism organizations.
  • Know the fundamentals and principles of management of the main intangible assets in the tourism sector and apply them to the achievement of a sustainable competitive advantage.
  • Ability to assume leadership and management responsibilities in public and private agencies involved in tourism.
  • Learn methods and techniques for formulation, realization, presentation and defense of an academic work in the field of tourism management and planning.
  • Implementation of the knowledge and techniques acquired during the academic training through professional practice in public and private organizations involved in tourism.
  • Learn how to deal with and interpret different models and statistical and econometric techniques to manage and plan tourism destinations and organizations.
  • Ability to develop environmental audits, and assess the impacts that the tourism sector actions have on the environment.
  • Ability to develop integral business plans.
  • Being able to strategically manage tourism organizations, including both external factors (threats and opportunities) and internal resources and capabilities of the tourism firm.
  • Know the general legal framework of tourism activities (both in regards to aspects related to the territory planning, as to the management of tourism firms), to be able to plan and develop tourism activity.
  • Learn the internal operational structure of the different management areas of tourism firm (operations, finance, sales and distribution, human resources, etc.) as well as their stakeholder management (interactions , conflicts, etc. ), to lead to a sustainable competitive advantage from its integration into the strategic management.
  • Learn the techniques that allow the development of tourism destinations and organizations in an international, complex and dynamic environment, to achieve a sustainable, integrative and innovative tourism management and promotion.
  • Learn how to deal with the different information and communication technologies associated with geographical information systems for tourism analysis and planning.
  • Learn the importance of the cultural, social and natural heritage for the development of strategic tourism plans that incorporate the awareness as a complement for differentiation and sustainability.
  • Learn the economic models, fundamentals for strategic decision making, pricing methodologies, competition and regulation that affect the tourism sector, as well as the relevant economic analysis tools for decision-making and sustainable development, both in private companies and tourism organizations.
  • Command analytical and observational strategies developed from the usual methods of geographical research based on field trips, laboratory (scientific and computational), and concreteness in office work.